May 7th, 2010
Most people in the business world have heard the expression “What can brown do for you?”. It is a famous tag line for an equally well known delivery service. The trucks for the company are all the same color brown, and it is known well enough for the color of its vehicles that the tag line for the commercials was immediately identifiable with the service.
That, in and of itself, is the essence of marketing with custom vehicle graphics.
As you well know, a strong logo is the first piece of any marketing puzzle. A powerful, easily identifiable brand will go a long way towards establishing a company. This should be the first step when starting your business. The next step is to get your logo in front of people. Depending on what type of business you start, marketing your brand can take many forms. Everything from websites, to brochures and t-shirts are great ways to get yourself noticed. However, nothing beats custom vehicle graphics.
You own the billboard already, why not advertise on it? Your vehicle is seen every single day by thousands of people. The more you travel, the more it is seen. By putting your logo and company information on your vehicle you are putting your brand in front of a huge audience and it is guaranteed to connect with someone that not only needs your service, but very likely would not have known about you without seeing the vehicle graphics.
Lets take it a step further. Vehicle graphics are becoming more and more commonplace. Many companies have taken their logos and put them on the doors hoping to get their name out. So your vehicle needs to stand out above and beyond the crowd. That is where custom vehicle wraps come in. With a custom vehicle wrap you can, quite simply, take vehicle marketing to a whole new level. There is nothing on the road that will turn the head like a colorful, exciting vehicle wrap. You will be using every inch of your vehicle to advertise your business in a visually compelling medium. The limit is the imagination when coming up with custom vehicle wraps. By working closely with an experienced designer you are certain to create a unique advertisement that you will be proud of.
The end result, in any marketing, is to get your name known. Take a lesson from ‘brown’ and let your vehicles do the work for you.
Tags: Vehicle Graphics, vehicle wraps Charlotte
Posted in Vehicle Graphics | No Comments »
March 23rd, 2010
When creating the website for your new business it is easy to find yourself in a battle between style and substance. On one hand you want a strong visual element to your site that will catch your potential clients attention. An obvious ‘cool’ factor to your website will generate buzz as people share your link to show their friends and business associates. On the other hand, strong content is critical to the life of your website. It is no secret that the search engines search the content on your page and based upon the strength of it rank your website accordingly. Plus the text will explain to your potential clients exactly what it is your business offers quicker than strong graphics.
It is obvious you need a good balance of both elements, but in what measures? Consider the information that is immediately viewable on your computer monitor (without needing to scroll down the page). In that viewable area needs to be strong elements of both style and substance.
For SEO purposes, Flash animation gets a bad wrap. This is because it is impossible for the text crawlers sent out by Google and other search engines to read it. However, it is an effective way to draw a clients eye affordably. Consider a flash banner at the top of your page with some simple animation to get the viewer involved with your page. Avoid animation that takes more than a few seconds to load. If viewers have to wait a long time for the flash to load they will quickly assume your site is ‘broken’ and move on to another site.
Designers will sometimes make the mistake of putting the relevant text down below the page fold just to give the search engines something to crawl. But strong text is also very important to sell your client on your services so it is necessary to have good solid copy ready to be easily digested. Bullet points are a great way to get your point across quickly, with the individual bullet points being links to more relevant copy on the subject. At that point, once you have piqued the readers interest enough to follow a link you can expound in detail on your service using all the strong relevant content that you have created to sell your product or service.
Tags: SEO, Web Design, Web Development, Website Design
Posted in Uncategorized | No Comments »
March 22nd, 2010
Most people in the business world have heard the expression “What can brown do for you?”. It is a famous tag line for an equally well known delivery service. The trucks for the company are all the same color brown, and it is known well enough for the color of its vehicles that the tag line for the commercials was immediately identifiable with the service.
That, in and of itself, is the essence of marketing with custom vehicle graphics.
As you well know, a strong logo is the first piece of any marketing puzzle. A powerful, easily identifiable brand will go a long way towards establishing a company. This should be the first step when starting your business. The next step is to get your logo in front of people. Depending on what type of business you start, marketing your brand can take many forms. Everything from websites, to brochures and t-shirts are great ways to get yourself noticed. However, nothing beats custom vehicle graphics.
You own the billboard already, why not advertise on it? Your vehicle is seen every single day by thousands of people. The more you travel, the more it is seen. By putting your logo and company information on your vehicle you are putting your brand in front of a huge audience and it is guaranteed to connect with someone that not only needs your service, but very likely would not have known about you without seeing the vehicle graphics.
Lets take it a step further. Vehicle graphics are becoming more and more commonplace. Many companies have taken their logos and put them on the doors hoping to get their name out. So your vehicle needs to stand out above and beyond the crowd. That is where custom vehicle wraps come in. With a custom vehicle wrap you can, quite simply, take vehicle marketing to a whole new level. There is nothing on the road that will turn the head like a colorful, exciting vehicle wrap. You will be using every inch of your vehicle to advertise your business in a visually compelling medium. The limit is the imagination when coming up with custom vehicle wraps. By working closely with an experienced designer you are certain to create a unique advertisement that you will be proud of.
The end result, in any marketing, is to get your name known. Take a lesson from ‘brown’ and let your vehicles do the work for you.
Tags: guizmo designs, guizmowraps, Vehicle Graphics, vehicle wraps
Posted in Uncategorized | No Comments »
October 27th, 2009
Welcome to the blog for Guizmo Designs! We are a creative and marketing firm in Fort Mill SC (just outside of Charlotte NC). Our specialities include creative and unique web design complete with on-staff SEO service and exciting and eye catching vehicle graphics. We are really excited and proud of the work we do and look forward to using this forum to introduce you to our clients and services
Posted in Uncategorized | No Comments »